How to Self-Publish a Children's Book in 9 Steps | UBuildABook
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Child reading a self-published picture book
Step-by-step guide

How to Self-Publish a Children's Book

Everything between a finished story and a box of printed books - age group, page count, illustrations, size, layout, ISBN, printing and selling - in nine steps, from a U.S. book printer.

Here's how to publish a children's book yourself, from finished story to printed copies you can hold, give and sell.

The short answer

To self-publish a children's book:

  1. Choose your age group and book format
  2. Write and edit your story
  3. Illustrate your children's book
  4. Choose a trim size and binding
  5. Lay out the pages
  6. Design the cover
  7. Get an ISBN and register your copyright
  8. Print your children's book
  9. Sell and promote your book

You keep full creative control and all the rights, and you decide how many copies to print - from a single copy to thousands.

True self-publishing vs. vanity and traditional publishing

Getting a children's book published can be challenging, but how hard it is depends on the path you choose. The traditional route means submitting your manuscript to literary agents or publishers who receive many submissions every day, especially for picture books. Even if you land a deal, you may give up some creative control - including, often, the choice of illustrator.

True self-publishing is the alternative. You stay in control of the whole printing and publishing process, choose your own marketing, and keep the profits from every book you sell.

Be careful with companies that call themselves self-publishing services but work like vanity publishers. You pay them for editing, illustrations and every print run, you share the sale price with them, and they may own the rights to your book.

True self-publishing (UBuildABook)Vanity publishers “self-publishing”Traditional publishing
Who decides if it gets publishedYouYou, as the paying customerAn agent, then a publisher
Creative controlAll of it, including the illustrationsHybrid - you may have editorial standards to followShared with the publisher
RightsYou keep themHybrid - the vanity publisher owns the rightsLicensed to the publisher
Upfront costsYou pay freelancers for editing and illustrations, if neededYou pay the publisher for editing, illustrations and other servicesThe publisher pays
Printing costsEvery print run, you decide where to printYou pay them for every print run - you can't go elsewhere to print your booksThe publisher pays
IncomeYou keep what each sale earnsYou share a portion of the sale priceAn advance and royalties
Time to printed bookAs soon as your files are readyOn the publisher's scheduleOften well over a year

Step 1 Choose your age group and book format

Decide who the book is for before you write a word. The reader's age sets the word count, the page count, the size of the type and how much of the story the pictures carry.

  • Board books (ages 0-3) - very few words, thick card pages, sturdy enough to chew
  • Picture books (ages 3-12) - read aloud by an adult or an older child, usually under 1,000 words, with an illustration on every spread. This is the format most self-published children's books use
  • Early readers (ages 5-8) - short sentences a child can read alone, still well illustrated
  • Chapter books (ages 6-10) - longer text in short chapters, with occasional illustrations

The rest of this guide focuses on picture books.

Step 2 Write and edit your story

Picture books are short, so every word has to earn its place. Leave room for the pictures to tell part of the story, and think in page turns: a good turn makes the child want to see what happens next.

  • Read the story out loud, many times. Picture books are heard before they are read
  • Test it on children in your target age group, and on the adults who will read it to them
  • Sketch a rough page-by-page plan so you know what text falls on which spread
  • Consider a professional editor who specializes in picture books before you commission illustrations

Step 3 Illustrate your children's book

Illustrations are usually the biggest investment in a picture book, and the thing readers notice first. Your options are to illustrate it yourself, hire a freelance illustrator, work with an artist you know, or use photographs.

If you hire an illustrator, agree in writing on the number of illustrations, the deadline, the fee and who owns the finished artwork. Settle the trim size (step 4) first, so the art is created at the right shape.

For printing, create or scan the artwork at at least 300 dpi at the size it will print. Artwork that runs to the edge of the page needs extra image beyond the trim line, called bleed - see full bleed page layout.

Step 4 Choose a trim size and binding

The trim size is the finished size of the book. Choose it early, because it decides the shape of every illustration. Our standard children's book sizes are:

  • 8x10 portrait - a classic picture book shape
  • 8.5x8.5 square - great for bold, simple art and younger readers
  • 8.5x11 portrait - more room for text and detail
  • 11x8.5 landscape - wide spreads for panoramic scenes
  • 12x12 square - the largest standard size

Then choose hard cover, which is sturdier and feels like a gift or library book, or soft cover, which costs less and is lighter to ship. You can print both in the same order. Compare hard vs soft cover pricing, book sizes and binding types.

Step 5 Lay out the pages

Layout is where the words and pictures come together on each page. You do not need expensive design software for this.

Step 6 Design the cover

The cover sells the book. Make the title readable from across a room and at thumbnail size on a website, and let the illustration show what kind of story it is.

The back cover needs a short description of the book, and a space for the barcode if you will sell it. Thicker books need spine text, and the spine width depends on the page count and paper - use our spine calculator, cover templates, and the hard cover or soft cover layout guide.

Step 7 Get an ISBN and register your copyright

An ISBN is the 13-digit number that identifies your book to bookstores, libraries and online retailers. You need one to sell through those channels, and each format - hard cover and soft cover - needs its own. In the United States, ISBNs are issued by Bowker. A book printed only for family, a class or a fundraiser does not need one. On orders of 50 or more books, we can guide you through the ISBN number and barcode process.

Your story is protected by copyright as soon as you create it. Registering the copyright with the U.S. Copyright Office makes it much easier to enforce if someone copies your book.

Step 8 Print your children's book

This is where UBuildABook comes in. We are a U.S. book printer, and children's books are one of the things we print most.

  • Get your pricing. Send us page count, size, cover type and quantity. Our best pricing and service start at 50 books, however we can still print you a single copy if desired
  • Send your files from our FREE software, or as a print-ready PDF
  • We review every file. A real person checks for print problems before anything goes on press, and contacts you if something looks off
  • We print and ship in 7 to 10 business days, anywhere in the U.S. or Canada

Want to see the book before the full run? Print a single copy first, or ask about proof options. Sizes, bindings, custom options and sample books are all on our children's book printing page.

Step 9 Sell and promote your book

Self-published authors sell children's books in many places at once. We can ship your books to you, or ship part of the run straight to Amazon or any other distributor.

  • Online retailers such as Amazon - needs an ISBN and barcode
  • Local and independent bookstores, gift shops and museum stores
  • School and library visits, story times and author readings
  • Your own website, social media and email list
  • Craft fairs, book festivals and community events

More ideas in selling your books. Wondering whether to print a run or print one at a time? See print on demand.

How much does it cost to self-publish a children's book?

The total depends on how much you do yourself. The main costs are:

  • Illustration - usually the largest cost, unless you illustrate the book yourself
  • Editing - optional, but worth it before the art is commissioned
  • Design and layout - free with our Book Design Pro Software
  • ISBN and barcode - only if you plan to sell through retailers
  • Printing - depends on page count, size, cover and quantity. The per-book price falls as the quantity rises, and our best pricing starts at 50 books

Get printing prices for your exact book with our instant pricing for 1 to 49 books, or request a quote for 50 or more.

How long does it take?

Writing, editing and illustrating take the longest, often several months. Once your files are ready, we print in 7 to 10 business days after file approval, plus shipping.

Ready to print your children's book?

Tell us page count, size and roughly how many copies. We will come back with real numbers, usually the same day.

50+ books? Best pricing, a custom quote, more custom options and a free flipbook.
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Real self-published books

Children's books our authors self-published

Every one of these was written by an independent author and printed by us. Click a cover to preview the book.

Questions

Self-publishing a children's book: FAQ

Do I need a publisher or a literary agent to publish a children's book?

No. When you self-publish, you are the publisher. You decide what the book looks like, how many copies to print and where to sell it, and you keep the rights and the profits. A traditional publisher is only needed if you want them to pay for production and handle distribution in exchange for control and a share of sales.

Can I self-publish a children's book if I can't draw?

Yes. Many self-published authors hire a freelance illustrator, team up with an artist they know, or use photographs. If you hire someone, get a written agreement that says who owns the artwork and where it can be used.

How many pages should a children's picture book be?

Traditionally published picture books are usually 32 pages, and most picture books run between 24 and 40 pages. The right count for your book depends on the story, the binding and the size - check our page count guide and page vs sheet before you finalize the layout.

Do I need an ISBN for my children's book?

Only if you plan to sell it through bookstores, libraries or online retailers such as Amazon. A book printed for family, a classroom or a fundraiser does not need one. Each format - hard cover and soft cover - needs its own ISBN. On orders of 50 or more books, we can guide you through the ISBN number and barcode process.

Can I sell my self-published children's book on Amazon?

Yes. With an ISBN and barcode you can list your printed books on Amazon and other retailers. We can ship your books to you, or ship part of the run straight to Amazon or any other distributor. See selling your books.

Who owns the rights to a self-published children's book?

You do. Printing your book with UBuildABook does not give us any rights to your story or artwork. If an illustrator made the pictures, the ownership of the art depends on your agreement with them, so settle it in writing before the work starts.

How many copies should I print the first time?

Many authors print one or a few copies first to check the colors and the feel of the book, then print the real run. With UBuildABook there is no minimum and no extra charge to re-order, and our best pricing and service start at 50 books. See children's book printing for sizes, options and pricing.

How long does it take to self-publish a children's book?

Writing and illustrating usually take the longest - often several months. Once your files are ready, printing with UBuildABook takes 7 to 10 business days after file approval, plus shipping.

Your story, printed and in your hands.

When your files are ready, we will print your children's book in hard cover or soft cover in 7 to 10 business days. Our best pricing and service start at 50 books, however we can still print you a single copy if desired.